Fuckit is a syndicate of people that want to live life without regret and accept challenges that are worth the risk."Fuck it", is a phrase we say to ourselves ONLY UNTIL AFTER we've already made a decision, which is the impetus that initiates everyone's ambition to pursue success and achieve happiness. The idea of living life to the fullest persuade us not to be bothered or influenced negatively by any situation, so we force ourselves into feeling happy. Instead, we believe that we should embrace the pain to be able to appreciate the pleasure. When you join the fuckit syndicate you become part of a family. FUCKIT is not a simple clothing brand, but a feeling to share, a lifestyle. My whole clothing experience is just based on my life. Your loyalty is to you, mine is to me and my family, my syndicate.